Oris has refined every facet of the Aquis Date collection for a richer expression of contemporary luxury.
At Watches and Wonders Geneva 2024, Oris introduced the next generation of evergreen, everyday Aquis Date tool watches in hopes of offering beautiful timepieces that follow the principles of contemporary refined luxury for citizens of the world today.
The new Aquis Date is a joyful expression of that vision, a versatile, modern tool watch for those who value design, mechanics, sustainable manufacturing and the independent Swiss watchmaking spirit. Designed to be stylish, reliable, robust and high-performing, even deep underwater, every facet has been reconsidered and upscaled to deliver a beautiful, desirable, high-performance watch that fuses numerous refinements in a perfect balance of form and function.
This begins with the case and the new Aquis Date’s visual profile and silhouette. The sculpted lugs and crown protection have been reworked, and the threelink metal bracelet has been skillfully redeveloped so that the central link is broader and the overall form more tapered. As a result, the new Aquis Date delivers exquisitely and reassuringly balanced aesthetics and ergonomics.
The watch’s uni-directional rotating bezel and hard-wearing ceramic bezel insert have also been subtly reproportioned, while the dial is decorated with new polished shield-shaped applied hour markers and bespoke, Alpha-style hands, as well as new proprietary typography that will only ever feature on Aquis models.
The refinement process continues under the dial: all new-generation Aquis watches will have a date wheel with a background colour to match the dial colour and high-contrast text, creating a seamless, pleasing relationship between the two while also protecting legibility.
There’s a bespoke 36.5mm variant, as well as 41.5mm and 43.5mm models, each in a variety of colours and powered by Calibre 733, a high-quality Swiss made automatic. The flagship is the Aquis Date Calibre 400 43.5mm, featuring our in-house five-day, anti-magnetic automatic, the Oris-patented Quick Strap Change system and the new, innovative, Oris-patented quick adjust clasp system.
As before, this new generation will bring numerous performance benefits to the wrists of watch lovers all over the world, including the Oris-patented Quick Strap Change system and a new innovation, the Oris-patented quick adjust clasp system, both of which appear on the flagship Aquis Date Calibre 400 43.5mm five-day automatic models.
UPSCALE UPCYCLING
According to the WWF, eight million tonnes of plastic are dumped in our oceans every year. There, it causes catastrophic damage to marine life. It’s understood that one in two turtles have eaten plastic mistaken for jellyfish, and that 90% of sea birds have plastic in their stomach. A watch with a recycled plastic dial won’t reverse that on its own, but it can serve as a symbol of the need for change. And that’s the role of the Aquis Date Upcycle. The watch will remind wearers they did something good for the ocean, and to be mindful of their plastic consumption.
Oris has refreshed the Aquis Date Upcycle, the watch with a dial made of recycled PET plastic, with no two Upcycle dials being the same. The watch continues to stand as a symbol of the Oris Change for the Better programme of sustainable initiatives, which include an ambitious carbon reduction scheme, community projects and a growing schedule of partnerships with organisations that share our vision for change. All this is detailed in Oris’ annual sustainability report.
The new collection includes four models that carry the “Upcycle” name, extending a capsule collection that is widely recognised for its unique feature: dials made of recycled PET plastic. The four Upcycle models follow the pattern of the Aquis collection: a flagship 43.5mm piece driven by Calibre 400, and 43.5mm, 41.5mm and 36.5mm versions powered by Calibre 733. Each communicates the same important message: together we can bring Change for the Better.
PACKING LIGHT
The new Aquis also highlights Oris’ new radically sustainable packaging, another step in the Oris Emissions Reduction Programme, an ambitious platform for change targeting a significant reduction in our total global emissions. Oris has taken another step towards its goals with the new modular packaging, which is crafted from low-weight, low-volume, recycled and fully recyclable cardboard and paper. According to Oris, this innovation will help them reduce its packaging emissions by more than 50%.
