The much-anticipated film Deadpool & Wolverine, aka Deadpool 3, is set to bring together two of Marvel’s most iconic characters in an action-packed, humour-laden adventure that fans have been eagerly awaiting. To make the most of this hype, the makers of the Ryan Reynolds and Hugh Jackman-starrer film have tied up with several brands to present unique Deadpool & Wolverine collaborations, promoting both the film and the products.
These eye-catching collaborations span a wide range of industries, from food to gaming, each offering a unique way to celebrate this epic team-up in the Marvel Cinematic Universe.
From high-end fashion sneakers to cutting-edge gaming accessories, all Deadpool & Wolverine collaborations represent the unique feel of this movie. Be it the cheeky Xbox controllers complementing Deadpool’s humour or the Heinz ketchup bottles sprinkled with Easter eggs from the movie — the best Deadpool & Wolverine collaborations highlight creativity and innovation.
Beyond these marketing assets, they have also collaborated with K-pop band Stray Kids for a song and music video that will take fans’ experience to the next level.
For every Marvel Comics fan out there, here are all the Deadpool & Wolverine collaborations you can get your hands on in the coming days.
All the ‘Deadpool & Wolverine’ collaborations that capture the cheeky yet brooding essence of the superhero duo
1. Adidas teams up with ‘Deadpool & Wolverine’
🦸 adidas Originals celebrates the release of Marvel’s Deadpool & Wolverine with two Rivalry Low colorways, an adiZero Electric cleat, graphic tees, and a mystery adidas silhouette worn in the film, releasing Thursday, August 1. pic.twitter.com/cU7Ts7mecf
— adidas alerts (@adidasalerts) July 18, 2024
Popular sportswear brand Adidas has revealed an exclusive collection featuring both Deadpool and Wolverine. This range includes two Rivalry Low shoes designed after iconic superheroes, graphic tees and an Adidas Originals silhouette that is worn in the film.
Paying homage to Deadpool’s quirk, the Deadpool-inspired Rivalry Low and the adizero Electric cleat incorporate tongue-in-cheek jokes on sock liners, censored language characters and storage pouches. Meanwhile, the Wolverine-inspired Low is styled after the iconic yellow Wolverine suit, which is making its debut in the film.
This collection will be available for purchase via the adidas app, online, in stores and at select retailers starting 1 August 2024.
2. Cheeky Xbox controllers
The Adidas collaboration is straightforward, to be fair; you get a pair of good-looking shoes and apparel. Deadpool & Wolverine’s Xbox partnership, on the other hand, is something that makes us wonder if the foul-mouthed mercenary had some hand in this.
The Microsoft-powered gaming label is giving away red and black, or yellow Xbox controllers designed after Deadpool and Wolverine’s costumes and silhouette. It is really something you need to see for yourself.
Nevertheless, these Deadpool & Wolverine controllers cannot be bought, but fans can win through a sweepstakes organised by Microsoft.
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3. DiGiorno’s new flavours, including the Wade Special
Nestlé’s frozen pizza brand DiGiorno has released several limited-edition pizzas inspired by the movie and its colourful language. Fans can buy pizzas called The Wade Special, Spicy Wolvie Pie, Maximum Pep and Gimme Chimi as part of this collaboration.
There’s also content on the packaging through which fans can win trips to L.A. and tickets for the movie.
4. Enjoy a cold Heineken with Deadpool and Wolverine
The new advertising campaign for Heineken Silver answers the age-old question, “Can a can of beer stop Wolverine?” It turns out it can.
The new ads for Heineken Silver show how Deadpool and Wolverine would rather have a cold one than fight each other over their puny differences.
5. Special-edition chimichangas with Jack in the Box
It looks like Deadpool got carried away in one of his fights and destroyed one of the many Jack in the Box outlets. In return, he is asked to advertise their new menu item called Mini Chimi Bang Bangs, which is available for a limited time.
The best part is that while appearing in an ad for this item, Deadpool asks if the ad will only be shown in Japan.
6. Heinz goes minimal
The latest Heinz campaign brings two sauces in packaging that match the personalities of Deadpool and Wolverine. They have packaged mustard and tomato ketchup in colours matching the two superheroes.
Yellow mustard is the colour for Wolverine and tomato ketchup has taken inspiration from Deadpool. These cosplayed bottles can be acquired for a limited time, so you better hurry up if you want one.
7. Actiph Water’s take on the film
Actiph is a brand popular for selling ionised water and they have designed special edition bottles featuring Deadpool and Wolverine.
As is the case with all other Deadpool & Wolverine collaborations on this list, limited edition water bottles are a limited-time deal, too, that one can avail online.
8. ‘Deadpool & Wolverine’, ‘The Bachelorette’ style
This one is no doubt the weirdest among all the other Deadpool & Wolverine collaborations. The two superheroes star in an ad trying to convince viewers that Deadpool & Wolverine is not an R-rated actioner but a romantic flick.
The minute-long Deadpool & Wolverine ad spot aired during The Bachelorette season 21’s premiere 0n 8 July 2024.
9. Superheroes need some Old Spice too
Deadpool is a superhero; he fights a bunch of bad guys and he travels through various universes, hardly ever getting any time to stop. It only makes sense that he stinks badly and his roommate Blind Al must suffer through this.
That’s where Old Spice’s Total Body deodorant comes in, making him smell acceptable.
It seems like all the above-mentioned brands know how to take good advantage of one of the most anticipated Marvel releases of the year.
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(Hero Image Credits: X/Adidas and Xbox; Featured Image Credit: Adidas)
