Prepping for the next season, Dior has released its Men’s Summer 2024 campaign. Through its fresh visuals, the French luxury house celebrates Kim Jones’ five-year tenure as the creative director for menswear.
The Summer 2024 campaign signifies a noteworthy milestone for the accomplished designer, as his collection draws inspiration from the extensive contributions of the creative directors who preceded him. In Jones‘ collection, a multifaceted array of works is showcased, consisting of both past and present hallmarks of the Dior man. The collection distinctly produces a persona that combines the aspects of masculinity, femininity and the fearless essence of couture.
A selection of our #StarsinDior – from @Maluma and @CalebMcLaughlin to @ThomasADoherty, Felix Mallard, @PoulterWill and @LoveGwendoline – share their expectations and opinions at the #DiorSummer24 show by Kim Jones.
— Dior (@Dior) June 27, 2023
So without further ado, here is a closer look at Dior Men’s Summer 2024 campaign.
All about the Dior Men’s Summer 2024 campaign
Photographer Rafael Pavarotti brings the new Dior Men campaign to life, against the gradients of blue, yellow, orange, pink, green and white. The campaign features essential collection items, including eye-catching tweed suits, regular three-piece suits, knitwear, classic button-down shirts, monogrammed shirts, neon polos, bright-coloured t-shirts, sweatshirts and cropped pants.
On the footwear and accessories front, the campaign unveils the brand’s limited-edition B9S sneakers, loafers, crossbody tweed bags, ties, baseball caps and sunglasses.
Best Of Menswear At Paris Fashion Week F/W 2024: Louis Vuitton, Dior And Other Highlights
Everything We Know About Dior Men’s Pre-Fall 2024 Show In Hong Kong
What does the Dior Men’s Spring/Summer 2024 collection look like?
With Dior Men’s Spring/Summer 2024 collection, Jones celebrates his fifth anniversary at the French fashion house by paying homage to other Dior designers and their designs including Yves Saint Laurent, Gianfranco Ferré and Marc Bohan. What sets this collection apart is its striking use of colour, showcasing a rich palette that includes various shades like bright blue, hot pink and eye-catching highlighter yellow. Alongside these vibrant hues, the collection also incorporates a range of neutral tones, including black, beige and navy.
Coming to the apparel, Jones stuck to his signature silhouettes and iconic tailoring to recreate the label’s classic pieces like their vests, tweed shorts, blazers and saddle bags. In fact, the collection can be perceived as a journey through time, showcasing Dior’s various eras.
The collection is now available to shop online and in select stores globally.
Check out its campaign video below:
(Hero and feature image credit: Courtesy Dior)
Frequently Asked Questions (FAQs)
– Who are Dior Men ambassadors?
BTS’ Jimin, Kylian Mbappé, Jay Chou, Apo and Mile are some of the Dior Men ambassadors.
– Who founded Dior?
Christian Ernest Dior founded the fashion label in 1946.
