Teased in late February 2024 with a series of product images, Maison Margiela and Gentle Monster unveiled their latest collaboration collection at the brand’s Shoppes at Marina Bay Sands boutique yesterday. It is not their first collaboration, in fact the two fashion power houses first collaborated in Spring 2023. Shot by Jordan Hemingway, the new campaign offers a look at the genderless designs embedded with Margiela’s distinct artisanal vision.
Featuring new temple-less designs, artisanal leather-wrapped frames, and the iconic four white stitches, the new Maison Margiela and Gentle Monster collaboration – comprised of 17 designs in the collection – is reflected in a creative dialogue fuelled by the experimental artisanal values shared by Gentle Monster and Maison Margiela.
The collection features ten sunglass and seven spectacle designs adapted from the overarching theme. These acetate frames come in signature colorways, including black, white, grey, cream, transparent, and tortoiseshell, as well as leather-framed editions in black, ivory, khaki, and blue nuances.
Perhaps the biggest statement of all, comes from the fertile mind of by Creative Director John Galliano: a futuristic yet organic pair of wraparound shades takes form in a voluminous, metallic, mask-like frames molded to wrap around the contours of the eyes and nose. The temple-less MM101 and MM102 are exclusively presented in silver Glam Slam eyewear cases whereas other frames are presented in white Glam Slam eyewear cases.
